In the annals of tech news hilarity, this one might just take the cake—or should we say, the pizza.
An eBay seller recently managed to sell a highly sought-after PS5 development kit under the guise of a “PlayStation Pizza Kit,” netting a cool $6,000 in the process.
For the uninitiated, console dev kits are the specialized hardware provided to developers so they can create games for upcoming systems. These kits are closely guarded by companies like Sony, with stringent rules ensuring they remain out of consumers’ hands. But where there’s a will (and a pizza), there’s a way.
The caper was first spotted by eagle-eyed X (formerly Twitter) user @consolevariant, who shared the hilariously disguised listing with the world. The eBay ad didn’t just rename the PS5 dev kit—it embraced the theme wholeheartedly. The seller placed a slice of pizza in the V-shaped groove of the console, surrounded it with pizza boxes, and even included a black spatula adorned with the PlayStation logo. It was a culinary tech masterpiece.
Despite the absurdity, or perhaps because of it, the PS5 “pizza kit” garnered significant attention, eventually selling for an astonishing $6,000 after 59 bids. This amount doesn’t even include shipping costs, which could be the most expensive pizza delivery fee ever.
The genius behind the pizza ploy likely aimed to avoid Sony’s ever-watchful eye. As GameRant reported, listings for PS5 dev kits have been previously removed, presumably at Sony’s behest. Renaming it as a “pizza kit” might have been the seller’s crafty workaround to keep the listing active long enough to attract bids.
Historically, dev kits from previous console generations do occasionally pop up on auction sites without much fuss. However, Sony and other tech giants have cracked down on current-gen hardware. Sony, in particular, is known for its strict policies against sharing images of its dev kits, making this eBay listing a rare and curious case.
But the story might not end on a high note for our innovative seller. Each PS5 dev kit comes with unique identifiers, meaning it wouldn’t be too challenging for Sony to trace this particular unit back to its original owner. The pizza diversion may have been a clever trick, but it remains to be seen if it’s enough to avoid the heat from Sony’s legal oven.
For now, though, we can all relish in the sheer absurdity and creativity of the “PlayStation Pizza Kit.” It’s a slice of internet history that tech enthusiasts and gamers alike will be talking about for some time.
